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Via Renewables Merger: Key Details and Implications for Shareholders

**Update 6/11/2024

  • VIA shares to be suspended from trading after 8PM ET on 6/13/2024

  • Preferred shares to remain listed under symbol : VIASP

  • Transaction expected to close prior to the open of trading on 6/14/2024



Via Renewables, Inc., a leading independent retail energy services company, has announced a significant merger with Retailco, LLC. This merger marks a pivotal moment for Via Renewables, Inc. and its shareholders. This blog will provide an in-depth look at the details of the merger, the financial implications, and what it means for shareholders. We'll cover the key dates, the terms of the merger agreement, and the strategic reasons behind this corporate move.




Key Details of the Merger

The Merger Agreement

On December 29, 2023, Via Renewables, Inc. entered into an Agreement and Plan of Merger with Retailco, LLC and its wholly-owned subsidiary, NuRetailco LLC. According to the terms, NuRetailco LLC will merge with and into Via Renewables, Inc., with Via Renewables continuing as the surviving corporation. Post-merger, Via Renewables will operate as a subsidiary of Retailco, LLC.



Financial Terms

  • Merger Consideration: Each share of Class A common stock of Via Renewables will be converted into the right to receive $11.00 in cash, without interest.

  • Company RSUs: Restricted stock units issued under Via Renewables' Long Term Incentive Plan, except those held by CEO William Keith Maxwell III, will be canceled and converted into cash payments.


Key Dates

  • Special Meeting: The shareholders' meeting to vote on the merger will be held on May 23, 2024, at 10:00 AM Central Time via live webcast.

  • Record Date: Shareholders of record as of March 25, 2024, are entitled to vote at the Special Meeting.




Implications for Shareholders


Voting on the Merger

Shareholders of Via Renewables, Inc. will vote on the merger proposal during the Special Meeting. The board of directors, excluding Mr. Maxwell, unanimously recommends voting in favor of the merger. A majority of the outstanding shares must approve the merger for it to proceed.


Post-Merger Changes

  • Going Private: Following the merger, Via Renewables will become a privately held company, and its Class A common stock will no longer be listed on the Nasdaq Global Select Market.

  • Ownership: Mr. Maxwell will become the beneficial owner of 100% of the common stock of the surviving corporation.

  • Series A Preferred Stock: The company's 8.75% Series A Fixed-to-Floating Rate Cumulative Redeemable Perpetual Preferred Stock will remain outstanding and continue to be listed on Nasdaq.



Financial Benefits

The $11.00 per share offer represents a premium over the company's trading price before the merger announcement. This premium offers shareholders an immediate return on their investment, which is particularly beneficial in volatile market conditions.



Strategic Reasons for the Merger

The merger aims to streamline operations and focus on long-term growth without the pressures of public market scrutiny. Going private can provide Via Renewables with greater flexibility to execute its strategic plans and make investments that may not yield immediate returns but are beneficial in the long run.




What Shareholders Need to Know

How to Vote

Shareholders can vote their shares via the Internet, by phone, or by mailing their proxy cards. Detailed instructions are provided in the proxy statement sent to shareholders. Voting is crucial, as the merger requires the approval of a majority of the outstanding shares of common stock.



Appraisal Rights

Shareholders who do not vote in favor of the merger and comply with all requirements of Delaware law may seek appraisal of their shares. This means they can request a judicial determination of the fair value of their shares, which could be higher or lower than the $11.00 per share offer.


Potential Risks

While the merger provides immediate financial benefits, there are risks to consider. Post-merger, shareholders will no longer participate in any future earnings of the company. Additionally, the appraisal process can be complex and may not result in a higher valuation.




The merger between Via Renewables, Inc. and Retailco, LLC represents a significant corporate shift with substantial implications for shareholders. It offers immediate financial returns and strategic benefits but also means the end of public trading for Via Renewables. Shareholders are encouraged to vote and participate in the decision-making process, considering both the immediate benefits and the long-term impacts of this merger.




VIA Merger

VIA Merger

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